I'm not usually a big fan of Seth Godin's guruish pronouncements, but I thought this one was a pretty good encapsulation of what it means to be a public professional or a public academic in the 21st century.
In other words, Why bother having a resume?
If you don't have a resume, what do you have?
How about three extraordinary letters of recommendation from people the employer knows or respects?
Or a sophisticated project they can see or touch?
Or a reputation that precedes you?
Or a blog that is so compelling and insightful that they have no choice but to follow
And we shouldn't kid ourselves that we aren't all public professionals these days. Even if the public we're focusing on isn't the whole world but rather the public of our communities or our institutions.
Sure, you still really do have to have a resume of some sort, but online reputation and presence more important than ever -- and that includes things like project portfolios, blogs, Twitter feeds and all the rest.
And no, this isn't a call to "watch what you say."
It's a call to authenticity.