Horror author Cherie Priest has a very nice post from a couple of days ago called Control. It's basically about what mass market fiction authors do and don't have control over in the book production process. Now, the mass market fiction publishing niche is hardly the main concern on this blog, but I also think it's interesting to see what she comes up with and compare it with the list of things academic authors both do and don't have control over.
On some points it's strangely the same but mostly starkly different.
It's also worth contemplating how this list would be affected by an evolution towards a radically decentralized ebook model of publishing which would largely disintermediate traditional publishers. Another interesting way to slice and dice Priests points is to consider more precisely how digital distribution and the Napsterization of the book industry could play out.
In any case, let's see what she has to say. It's definitely worth going to her blog and reading the whole post to see her explanations of the points:
Things Authors Mostly Control
- The words.
- How we present ourselves to the audience.
Things Authors May Influence in Some Measure
- The book's title.
- Who gets review copies of books.
- Visibility: Part One. A savvy writer can -- if he or she has enough free time and/or disposable cash -- attend conferences and conventions, manage websites regarding his/her books, and network with other authors, readers, booksellers, librarians, and reviewers. It is also up to the writer whether or not to accept interview requests and the like.
- Visibility: Part Two. BUT. The vast bulk of the writers I know do not have the free time or disposable cash to pick up and jaunt to every convention in every city, much less send themselves on tour. Obviously authors who have reached a certain level of profitability will be invited around (expenses paid), but more often than not these things are paid for out of the author's pocket.* And keep in mind that most of us have day jobs and/or families to juggle.
Things Over Which Authors Have Virtually No Say
- The cover.
- The book's cost.
- Size and format.
- Quality control.
- Digital availability.
- Foreign availability.
- Foreign availability in other same-language countries.
- Turning the book into a movie.
Is Cherie Priest's business model about to be disrupted?
In any case, she also talks a bit about sharing and lending books at the start of the post and I really like what she has to say about the relationship between (mostly public) libraries and mass market publishing.
Libraries are very good markets for books, and we writers love them to bits. You see, if enough people line up to borrow a book, the library will purchase more copies of that book in order to reduce the wait. Therefore, the more people who want to borrow books from the library, the better. Also, libraries tend to be very supportive of writers from a promotional standpoint. They invite us to read, host our events, and often let local booksellers come in to sell copies at these events. To sum up: Libraries are good for authors.